Landing pages have the important job of helping you achieve a specific goal. This goal could be to capture leads, showcase your company in a special way, intro your product or service, get visitors to ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...

What is a landing page? A landing page or a lead capture page is the page that appears after someone clicks on your online ad. It’s the page that continues or completes the message that you started in ...

If you have never written a landing page before, or if you’ve tried writing one and failed miserably, let’s take a look at what makes a great landing page. We can begin by understanding that “writing” ...

"Don't judge a book by its cover" is an extremely common phrase, but to be honest, no one really follows that tip. One could argue that the most important piece of a book is the cover. Books with ...

“Get rid of half the words on each page, then get rid of half of what’s left”– Steve Krug. I’m a huge fan of this quote by Steve Krug because it’s a great lesson in minimalism and staying focused on ...

Once in awhile, when browsing the internet, you might get on a homepage or landing page that takes your breath away. Having a great home page does take a lot of effort and time, but when it’s finally ...

Conversion isn’t magic. In fact, it’s very much a science of the mind, but that doesn’t mean it’s always straightforward. Writing compelling copy that keeps the sales process moving requires deep ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...