Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie ...

Google has confirmed that it has killed off its Privacy Sandbox initiative. This project was meant to offer a more private approach to advertising. The news also ...

Just six months after walking back another of its privacy focused changes, Google is once more making changes to how it handles private user data in Google Chrome and its related applications. The ...

In a material development that will likely have a big impact on online business models, Google is no longer proposing to deprecate third-party tracking cookies in its Chrome browser. Instead, it ...

Throughout the multi-year lifespan of the Sandbox, Google has — on the face of it — gone out of its way to offer transparency into its proposals and timeline (here’s the Web timeline as of April 2024) ...

Google's Privacy Sandbox is officially dead. In an update on the project's website, Google Vice President Anthony Chavez has announced that the company was sunsetting ...