Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. SEO professionals report a new “Analytics Advisor” chat interface in GA4. It appears to offer data ...

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are ...

14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure ...

In October, Google made a significant announcement. Its new version of Google Analytics, GA4, would become the default when setting up a new property and prompts to upgrade from existing versions ...

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Data analysis is important for nearly every business. And while there are many tools on the ...

On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. This didn’t go over so well. Some marketers are ...

It’s the changing of the guard that has the marketing industry split. Swapping out Universal Analytics (UA) for Google Analytics 4 (GA4) has raised many questions and created some disparity in ...