Forget Chuck E. Cheese — all the trendy tweens are hosting their birthday parties at Sephora. Spa and makeover sessions have always been a hit at young girls’ birthday parties, and despite the ...

Sephora playing host to skin-care-obsessed tweens on their special days is the latest trend in the Gen Alpha-led "Sephora kid" mania, which sees preteens spending hundreds on their beauty routines -- ...