UPDATE January 11: IAB Mixx Bronze winner Gatorade (for strategies and objectives in mobile advertising for their Bolt! mobile gaming integration) has completely disappeared from the IAB Award Winners ...

The Gatorade Company, a division of PepsiCo, has unveiled a new line of sports performance drinks as part of the brand’s image makeover. The ‘G Series’ will debut at the Super Bowl XLIV on Sunday (7 ...

To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo, has once again joined forces with the NFL to educate athletes, ...

CHICAGO, July 23, 2012 /PRNewswire/ -- To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered with ...

TORONTO, ONTARIO--(Marketwire - 03/15/11) - Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.PepsiCo Canada, licensee of the Gatorade® ...

Uncle Al was outdoors the other afternoon for one of the only two reasons he goes outdoors between November and April: Letting his dog, Gus, pull him rapidly down the block. (The other reason he goes ...

Last week, Gatorade announced its first Replay game, pitting the 1993 Easton and Phillipsburg high school football teams in a rematch, would indeed be played where their first matchup happened-- ...

Battling back from a dismal 2009, Gatorade is refocusing on competitive athletes, and a new ad campaign seeks to carve out a market for three workout beverages. Starting Wednesday, the Chicago-based ...

Frucor is pleased to announce it will be taking over distribution and marketing rights for its Gatorade brand in New Zealand. Gatorade was successfully introduced to the New Zealand market by ...

To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has once again joined forces with the NFL to educate ...