Top Flavors Lose Synthetic Dyes This Year (Image Credits: Unsplash) PepsiCo announced a comprehensive refresh for Gatorade on ...

The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst Quencher and Gatorade Zero drinks will no longer ...

PepsiCo will remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger refresh that ...

What did Gatorade get when they smashed together Glacier Cherry with Glacier Freeze? Some earned media, at the very least.

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...

Gatorade Lower Sugar and Gatorlyte Longer Lasting are two new products in the Gatorade Advanced Hydration System. Of the ...

It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade. PepsiCo, which owns ...

In 1965, a team of scientists at the University of Florida developed a carbohydrate-electrolyte beverage that would change ...

In a stunning pivot, Gatorade is leaving athletes behind for the everyday person. Developed for elite athletes in the ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on ...