“Let’s add this feature into the system. It will help us create a new habit when our customers make purchases.” This request was made by a product owner during the usual sprint. For some, this won’t ...

Comarch's "Level Up Your Loyalty Game" e-book offers a "gamification style" quiz to see how brands can better connect with digital consumers.

Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...

Monika Mueller is the EVP Consulting Services and Head of LATAM for Softensity, a U.S.-based IT outsourcing company with a global footprint. Employee engagement and retention are hot topics, ...

Gamification is one of the hottest marketing trends of 2011 – and it’s not just all about Farmville and Angry Birds. Read on to discover why now is the time for B2B marketers to get serious about play ...

With U.S. colleges and universities battling enrollment declines, many student affairs officials are turning to gamification platforms to meet students where they are and keep up with the evolving ...

Looking to boost user or customer engagement with gamification software? Use our buyer's guide to choose the best gamification platform for your business. Most of us are familiar with the leaderboards ...

In the past decade, students have been inundated with more and more distractions. The internet provides an infinite amount of said distractions: YouTube, Instagram, and TikTok to name a few. While the ...

Gamification in investing can be defined as the strategic integration of game-like elements, such as rewards, competition, and interactive features, into financial platforms and applications. This ...