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Fujifilm has added a new mirrorless camera to its portfolio, and the company is hyping it up with some curious claims. The GFX100RF is the brand's first digital camera in the GFX series that comes ...

We may receive a commission on purchases made from links. Fujifilm, like Kodak, was once one of the leading photographic film manufacturers. However, once almost everyone had a camera in their pocket ...

One of TikTok’s most interesting, beneficial effects is that camera companies have been reminded that, if products look beautiful, consumers are more likely to buy them. As smartphones started to eat ...

Fujifilm Instax may already have a lineup of Mini instant cameras, but the Instax Pal is its smallest offering yet. Technically, the Instax Pal should be categorized as a digital camera since it can’t ...

Entry-grade pricing but mid-tier performance? The Fujifilm X-T30 III could be the mirrorless camera to convince you to put ...

I have been a Fuji fan since 2018, when I bought a Fujifilm X100T from a friend. By the time the X100VI hit the market last year, I was ready for a major upgrade, especially considering the new camera ...

New 40-MP sensor and X-Trans V sensor. Excellent in-camera image stabilization. Much improved autofocus. Great ergonomics. Better battery life. Smaller and lighter. Autofocus sometimes misses in ...

Fujifilm’s Instax cameras have been around for a while. They offer instant photo printouts in cute frames, taking over where Polaroid left. Over the years, the company has experimented with pastel ...

Fujifilm just released its newest digital camera, which just so happens to be one of its smallest to date. The new Fujifilm X Half pays homage to half-frame film cameras of years’ past with a ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 3 minutes ...

The best Fujifilm cameras are sublime for photography and video alike. Sam Kieldsen and the AP team select the best we've ...