Frito-Lay is leaning into a growing body of research pointing to the growing consumer preference of snacking over traditional meals, according to a recent Mondelez International report. Frito-Lay's ...

PepsiCo's Frito-Lay division for the first time will run three campaigns during the Super Bowl, premiering TV commercials for Doritos, Cheetos and its portfolio of snack brands. The portfolio campaign ...

ere said last week it has named Stephen F. Quinn senior vice president, marketing, effective Sept. 12. He currently is chief marketing officer for Frito-Lay North America, Plano, Texas. At Wal-Mart, ...

For almost two decades, whenever the Super Bowl approaches, you know two things: First, there’s going to be a football game. And second, there’s going to be a Doritos commercial during that football ...

Food giant Frito-Lay North America has worked with Web 3.0 technology specialist Vatom to give football fans the opportunity to win prizes, meet fans and create a unique NFT during the FIFA World Cup.

PepsiCo snack food division Frito-Lay North America yesterday (27 June) announced further management appointments, naming Jaya Kumar as chief marketing officer. Kumar will report directly to FLNA ...

Frito-Lay North America has a new chief marketing officer, who was named right on the heels of the company naming a new chief executive officer. The new CMO, Jaya Kumar, was named to his post ...