Ford will launch a mid-tier off-road performance Bronco RTR early next year that will be priced below the Raptor.

Ford unveiled a new Bronco model, highlighted off-road successes and entered into a multiyear partnership with the Detroit-based workwear company.

Ford Motor Co. has partnered with Red Bull Racing to produce power units for Formula One, focusing on the electric power element of the new 2026 rules, while also competing in NASCAR, off-road rally and the World Endurance Championship.

For 2026, Ford kills the throwback Free Wheeling trim level for the Bronco Sport, but a new Bronze Package is available for the entry-level Big Bend trim.

Ford and Red Bull took the wraps off their 2026 Formula 1 cars at a star-studded event in the Motor City, underscoring the Blue Oval’s role as powertrain supplier in the world’s most exclusive and expensive racing series.

The automaker and workwear brand are coming together on a pickup as part of an ongoing effort to bolster the trades.

Ford outlined which models qualify for a $10,000 loan interest deduction under federal tax law, including the F-150, Mustang, Expedition, and Explorer.

The Ford Bronco outsold the Jeep Wrangler last year and the off-road SUV's popularity is apparent at the 2026 Detroit Auto Show. Various versions of the Bronco, stock or otherwise, can be found all over the show floor.

Ford has used the Detroit Auto Show to announce a new partnership with Carhartt. The collaboration will spawn a 2027 Super Duty pickup, which “explores the intersection of heritage workwear and automotive craftsmanship, uncovering shared values of durability, innovation, and local pride.”

Even though the company owes everything to mass-producing identical vehicles, it says that it wants AI to personalize your car to you. “Our vision for the customer is simple, but not elementary: a seamless layer of intelligence that travels with you between your phone and your vehicle,” said Doug Field, Ford’s chief EV, design, and digital officer.

Used Ford buyers are increasingly choosing extended warranties to manage rising repair costs tied to electronics,