Consultants often ask me what is the right percentage of growth and over which timeframe should they achieve this growth. They want to know if their goal should be to double their sales or increase ...

Relocating a small business to a new space is a significant undertaking that presents many challenges. Moving to a different location can be a daunting task for small businesses, whether due to ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

The story of Occidental Engineering, which is fictional but hardly implausible, illustrates several important points about ethics. First of all, ethics is normative. That is, it involves making ...