BURBANK, CA--(Marketwired - June 14, 2016) - Fender Musical Instruments Corporation (FMIC) debuts the new Fender Mod Shop, an immersive digital studio experience providing consumers with the ability ...

Fender has introduced an online tool that allows musicians to customize a new build to match their individual needs, and then have it built and shipped out within a month. Players can choose from a ...

“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...

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Typically, ordering a custom guitar not only means spending more money, but it usually means an extended wait as well. Fender has a solution for both of those issues, taking a cue from the likes ...

Fender and country guitar legend have teamed up for a limited edition Telecaster that comes hot out of the Custom Shop with an O.G. Blue Paisley finish from the late ‘60s and a story that begins with ...

Toward the beginning of 2019, Fender introduced a new take on the electro-acoustic guitar called the Acoustasonic Telecaster that was presented as an "acoustic, electric and everything in between." ...

Off-the-shelf electric guitars and basses are great, but how about the chance to spec your own unique Fender? US customers have enjoyed the chance with the company's official Mod Shop since 2016, and ...

The Fender Acoustasonic Player Telecaster is the latest addition to Fender’s new Acoustasonic line of guitars. The company started the Acoustasonic line at a hefty price, but this model scales back a ...