During my decade as dean of Harvard Business School, I spent hundreds of hours talking with our alumni. To enliven these conversations, I relied on a favorite question: “What was the most important ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

This year marks the 100-year anniversary of the case study teaching method being introduced at Harvard Business School, pictured here.By Kareem M. Ansari Teruo Yabe, the new general manager of Tessei ...