Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.
We construct a novel measure of technology adoption, the Embodied Technology Imports Indicator (ETI), available for 181 countries over the period 1970-2020. The ETI measures the technological ...
Artificial intelligence—specifically generative artificial intelligence (GenAI)—is transforming all industries and creating opportunities to re-imagine how technology is leveraged to drive business.
Leeza L. Hoyt, APR, is the president of The Hoyt Organization, Inc, a leading public relations firm based in the greater Los Angeles area. Recently published industry reports have made it evident that ...
A new report by the Tech Council of Australia revealed that businesses of all sizes could help lift tech adoption in several ways. A new report by the Tech Council of Australia concluded that ...
“There are ‘growing concerns among small business owners that navigating a patchwork of state AI and privacy laws could hinder their ability to grow and compete.’” – U.S. Chamber of Commerce The U.S.
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