Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

What was once discussed primarily in marketing textbooks, has now found a new home online. Subliminal messaging is a concept that has been around for decades and is traditionally associated with TV ...

Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does ...

Subliminal messaging is most effective when the message being conveyed is negative, according to new research. Subliminal messaging is most effective when the message being conveyed is negative, ...

The European Commission provides examples of subliminal techniques (visual and auditory subliminal messages, subvisual and subaudible queueing, embedded images, misdirection and temporal manipulation) ...

The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

Banned subliminal messages that could potentially manipulate users' subconscious have appeared in spam, according to PandaLabs. Users opening the message see what appears to be a normal advertisement ...