Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Erika Rasure is globally-recognized as a ...

Gamification was not long ago the darling of business talk. Successful initiatives like Volkswagen’s campaign The Fun Theory proved that incorporating elements of games can help achieve tangible goals ...

Gamification became more common in 2010 when it became more specifically associated with the integrating of social/reward elements of games into software. Since then, businesses have been developing ...

Gamification is the application of gaming mechanics in a non-gaming context. These can be applied to different areas of life, with each requiring different approaches. Businesses can use gaming ...

Gamification (or ?Game mex?) in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.

When you log in to a computer system at most companies, it's a simple matter of username and password. But when you're booting up at Zappos, there's a culture-building third step called the Face Game.

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...

Hiring people is more than just a formula. If it were, artificial intelligence recruiters would be far more effective at predicting the right employees for a position than humans are. However, in the ...

Editor’s note: Tadhg Kelly is a game designer with 20 years experience. He is the creator of leading game design blog What Games Are, and consults for many companies on game design and development.

Gamification (or “Game mex”) in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.