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Here's something you don't see everyday: fewer ads on YouTube. Well, fewer ad formats, at least. YouTube's latest forum post says the company will be doing away with "Overlay ads" on YouTube videos.

Facebook is starting to monetize its reels platform with overlay ads, which gives users another way to monetize their content. Reels monetization will roll out gradually. By mid-March, overlay ads ...

Both Internet and mobile advertising are growing outlets for marketers who seek to capture the attention of people who are obtaining greater amounts of information through use of the Internet and ...

Waikit Lau is President and Co-founder of ScanScout, an online video advertising network. AdExchanger.com: How does ScanScout contextual video advertising solution fit with today’s audience-focused ...

MAGNA Media Trials, MAGNA’s proprietary research offering, has announced a study in partnership with GumGum, a specialist in contextual intelligence technology, that dives deep into how brands can ...

Why does Netflix cancel shows people seem to love? Why does Netflix stick with full-season drops while every other streaming service reverts to a weekly episode cadence? The answers are tied up in ...

SANTA MONICA, Calif., June 13, 2022 (GLOBE NEWSWIRE) -- GumGum, a contextual-first global digital advertising platform, today announced it has earned additional patents on ad-insertion technology for ...

YouTube is changing the way some ads are shown on videos very soon with the removal of “Overlay ads” from content starting April 6. “Overlay ads” are banner-style pop-up ads that often disrupt or ...

YouTube has announced that it will do away with overlay ads on videos as of April 6. In a post on its forum, the platform said it is killing the “legacy format” banner ads that pop up and obstruct the ...