Landing pages have the important job of helping you achieve a specific goal. This goal could be to capture leads, showcase your company in a special way, intro your product or service, get visitors to ...

Mobile landing pages must perform at their absolute best. Slow loading, clunky design, and poor user experience all drive down search rankings and conversions. So who’s doing it right — and what can ...

Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a ...

Landing pages are pretty much the same and have the same mission. An optimized high converting landing page is the “wonder tool” that direct prospects to your sales funnel. The aim of a landing page ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy ...

So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned ...