Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...
DR, or direct response, marketing includes promotional messages aimed at generating an immediate response from targeted customers. For a small business, direct response marketing is often the most ...
The following excerpt is from Dan S. Kennedy‘s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Traditionally, websites have been designed to sell the ...
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