Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

First-year student Rohan Rajiv is blogging once a week about important lessons he is learning at Kellogg. Read more of his posts here. We recently looked at a few mission statements in our Values ...

Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

Your mission statement is a clear description of why your business exists -- what it produces, whom it serves, how it serves them and what it stands for. By itself, however, the statement is just ...

A mission statement encompasses a company's objectives, goals and beliefs into one written document. Companies use mission statements to keep employees focused on the main goals of the company, while ...

Opinions expressed by Entrepreneur contributors are their own. “We provide our products and services with a dedication to the highest degree of integrity and quality of customer satisfaction, ...

If you embrace your company’s mission statement, and it’s all soft, warm, and fuzzy, is that a good thing? This lunchtime series is dedicated to the proposition that nothing built by human beings is ...

School district mission statements tend to be fairly unremarkable, run-of-the-mill documents. They usually say something about preparing students who are equipped to thrive in the modern economy and ...