Learn how to create a persuasive elevator speech that hooks listeners immediately.

First impressions stick. It’s obviously an overused cliche, but it’s a cliche for a reason. People remember how you make them feel the first time you meet them. Did you make them feel uncomfortable?

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

As a small-business owner, generating revenue is your responsibility, so along with all the other challenges you face in business, you also have to invest time and effort into securing clients. One ...

An elevator pitch is basically a concise introduction that can be communicated in 30 (or in some cases 60) seconds or less. Because everyone these days is short on time, it’s a useful tool whether you ...

I know a guy whose elevator pitch turned a chance meeting at a wedding into an opportunity to get funding his new business idea. The guy is now worth almost a billion dollars. So, does a good ...

In many professional scenarios, when introducing yourself, you’ll have a limited period of time to capture the attention of the person you are meeting. From networking events to first-round interviews ...

Fundraising from Limited Partners (LPs) is one of the biggest challenges for emerging venture fund managers to succeed. In my previous post on fundraising strategies, I have drawn from B2B marketing & ...