How Duolingo’s unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

Has your time on RedNote inspired you to learn Mandarin Chinese? That might take you to Duolingo, a popular language-learning ...

Duolingo’s owl mascot is a stern taskmaster, constantly hounding you to study and study some more (if you know, you know). Andy Meek is a reporter based in Memphis who has covered media ...

TikTok U.S. users have been learning Chinese on Duolingo in increasing numbers amid their adoption of a Chinese social app called RedNote ahead of the ...

Duolingo doesn’t just market to its audience ... XCX and Troye Sivan’s “Sweat Tour” to K-pop concerts, Duo the Owl isn’t just a mascot. Duo is a fan’s surrogate, actively participating ...

Duolingo spends a lot of time and money on brand marketing, which has been paying off. Even people who don’t use the app are probably familiar with its lovably unhinged mascot, Duo the multilingual ...

Duolingo’s social media game is a masterclass in blending humor, cultural relevance, and character-driven branding. Its lime-green owl mascot, Duo, has become a viral sensation, starring in ...

The short video showed the company's green owl mascot at the airport heading to China overlaid by text that said "me because I'd rather move to China & learn Mandarin on Duolingo." The video ...