Add Yahoo as a preferred source to see more of our stories on Google. How do you evolve an iconic, best-selling fragrance? The answer, of course, is flankers, which are basically Fragrance World speak ...

Dior’s Sauvage Elixir captivated fragrance lovers with its intense, extraordinarily concentrated notes of smoked lavender, amber, and warm, woody spices. It’s one of Dior’s most beloved fragrances, ...

Since 2010, Dior has found a cult audience in its luxe thirteen-piece fragrance wardrobe, Collection Privée. This fall, the house’s latest scent collection, Élixir Précieux, is taking perfume into the ...

WHEN DIOR SAUVAGE debuted in 2015, it ushered in a new era of fresh-spicy men’s colognes, and quickly became the best-selling men’s fragrance in the world—a spot it has continued to hold for years.