Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Most B2B brand and marketing experts agree that a solid positioning statement and brand story are critical to the success of a business. Those initial elements serve as a compass for all communication ...

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

What is a brand? It is how buyers and potential buyers view you, your business and the products and services you offer. Brands are perceptions, but they become facts in the mind of the consumers.

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️ ...

MotoGP™ has engaged jump!, the global innovation agency, to evolve its brand positioning and develop a bold new strategy that is already fuelling the sport’s next phase of global growth – capturing ...

Effectiveness is measured through data-driven insights, while crafting compelling messages demands skill and finesse. The most impactful brand messages form deep connections with audiences, nurturing ...