To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...

Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

No matter what kind of business you run, a huge part of your business’ success ties back to your customer service strategy; according to a 2017 Microsoft report, more than half of consumers have ...

A business would be nowhere without its customers. Afterall, they drive the sales. That’s why it’s important to prioritize customer satisfaction and maintain an authentic relationship with your ...

Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However, today, ...

Artificial intelligence (AI) is reshaping how businesses interpret the Voice of the Customer (VoC), elevating customer feedback to actionable insights for product enhancement and proactive service.

Holiday shopping seasons and other peak periods are huge opportunities for a profit boost, but also introduce challenges as customer expectations ramp up. Everyone feels the pressure to deliver during ...

Product development focuses on creating new and innovative products or enhancing existing offerings to meet your target audience’s changing needs and preferences. By investing in research and ...

LONDON--(BUSINESS WIRE)--In a continually growing global economy with the advent of widespread digitization, the healthcare industry has been pushed to keep advancing and innovating. The creation of ...

Opinions expressed by Entrepreneur contributors are their own. With the end of the year rapidly approaching, most companies are busy putting the final wrapping on their 2015 fiscal plans and stuffing ...