The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...

Design thinking is the natural outgrowth of creative teams, and it’s beginning to catch on in other sectors of industry as a way of increasing productivity and fostering innovation. Every business is ...

Key Points Design thinking is a human-centric approach to product development. Useful software tools streamline many of the phases of the design thinking process. Effective design thinking tools allow ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Supply chain leaders increasingly rely on data science to navigate disruptions, optimize operations and drive decisions. Yet data, like crude oil, holds no value unless refined into usable insights.

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...

"Design thinking," which is gaining traction in the business sector, is about allowing even the most traditional thinker to create fresh, inventive solutions to business challenges by leveraging an ...