The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...

A longtime marketing executive describes how to implement design thinking methods into company leadership — and just what it can do for a workplace — in this guest op-ed. What design thinking entails, ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

For many developers, QA automation engineers, and site reliability engineers participating in agile development teams, the delivery work starts by defining user stories and committing to complete them ...

In today’s competitive landscape, businesses need every edge they can get. Embracing AI-powered design thinking can be your secret weapon, helping you innovate faster, understand your customers better ...

As they recognize the growing significance of innovation in today’s business landscape, architecture firms are experiencing a transformation. Companies across diverse industries have also come to ...

I did not expect to begin my sixth year of teaching standing baffled before a folding table covered with tin foil, pipe cleaners, and mysterious mini-motors, but I suppose that I shouldn’t have been ...

Jazmine was a thoughtful and curious student who worked hard to earn good grades at her San Francisco Bay Area public high school in hopes of attending college. “Being blind meant that it took me ...

The Build a Better Book project emphasizes a human-centered design thinking approach, in which participants first need to better understand the specific needs of their end users. The Design Thinking ...