An Ideal Client Profile is a snapshot of who you serve best and why. It consists of core demographics and identity, aspirations and desired outcomes, pain points and problems, decision-making drivers, ...

Here’s why your small business needs an attendance policy as well as how to write an effective one — and a sample attendance policy template.

You've made your dream of starting a small business a reality. Now it's time to take things to the next level. Whether you're looking to enhance customer experience or form new partnerships, these 12 ...

Collaborating with influencers can grow brands, increase the reach of marketing messages and allow a brand to tap into new audiences. For small businesses, influencer marketing can be especially ...

Small to medium-sized businesses want to use artificial intelligence (AI) to streamline workflows, reduce manual tasks and improve customer experiences. But many IT teams are stuck on how to implement ...