For the first time, scientists have mapped how nearly an entire mammalian brain lights up as decisions are made. The massive effort, which tracked single neurons across almost the whole mouse brain, ...

Mice turning tiny steering wheels to move shapes on a screen have helped scientists produce the first brain-wide map of decision-making at single-cell resolution in a mammal. Subscribe to our ...

A few years back, I wrote a couple of pieces for this blog on how to change people’s minds, even if what they believe is categorically wrong. Cook and Lewandowsky’s (2011) debunking handbook was ...

For centuries, philosophers have asked: where, in the mind, does a decision begin? Is there a moment we can point to and say—there, that’s when the mind… made up its mind? Neuroscience has long tried ...

Mind maps show how visual structure connects ideas and establishes relationships between complex topics. Mind map examples highlight how layout, hierarchy, and color choices influence focus and ...

Data and analysis only get you so far. Your gut — and even your body — might be the secret weapon you've been ignoring.

Every day, we’re faced with decisions; some small and fleeting, others life-defining. However, in a world that demands clarity and perfection in every choice, many of us find ourselves at a standstill ...

A group of researchers led by Prof. LI Hai from the Hefei Institutes of Physical Science of the Chinese Academy of Sciences reveals that the balance between habitual and goal-directed decision-making ...

Researchers across disciplines have pieced together a timeline of cognitive costs.

Here's an interesting fact: companies that rely on data to make their decisions are more likely to achieve better results.