When Apple introduced iOS 14.5 in April, it began requiring mobile apps to ask users for permission to gather tracking data. Until now, apps have relied on Apple’s Identifier for Advertisers (IDFA) to ...

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...

Spring cleaning your home is a habit — but your digital footprint needs the same attention. Data brokers quietly build ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today releases its Data Clean Room solution, a secure and private environment for collaboration. The Data Clean Room is a ...

In one word, data clean rooms are about collaboration. Yes, there’s new tech and capabilities, but at their core, data clean rooms enable collaboration between brands and their partners—whether those ...

Are data clean rooms the answer to accessing high-quality customer data for marketing? By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and ...

We’ve all been there—staring at a messy Excel spreadsheet filled with merged cells, inconsistent formats, or cryptic data that seems impossible to untangle. Whether you’re prepping a report for your ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Originally published on March 1, 2019, this article has been ...

AI adoption is accelerating across industries as enterprises move beyond pilot projects to large-scale deployments. Flexera’s 2026 IT Priorities report shows that 94% of IT leaders are actively ...