Employers are leveraging comprehensive claims data and transparent PBMs to manage healthcare costs effectively, with transparent PBMs linked to lower premiums. A significant shift is observed from ...

When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP ...

19:00 You know, transparency is a two-way street, and businesses need to build their data strategy around that idea if they want to earn and reinforce their customers' trust. ELISE: So that's why we ...

Data is paramount in healthcare, but unfortunately, the industry has a long way to go regarding transparency in its usage. Just how stark is this lack of transparency? Consider this finding from a ...