Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing model has gone wrong or an algorithm has overstepped. In most cases, neither ...

Airlines and travel search engines, such as Expedia, claim dynamic and surveillance pricing help them offer tailored experiences, but they’re also about boosting profits. Ever feel like flight prices ...

Three states are moving to ban surveillance pricing, the practice of charging individuals different prices based on personal ...

March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...

EDITOR’S NOTE: A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free, here. Your Uber costs more at 5 pm on a Tuesday than it does at 8 pm.

If you've been following the latest trends in how grocery stores are run, you may have heard about dynamic pricing. The strategy, which also goes by several other names including algorithmic pricing ...

The airline industry is headed for record revenue this year — $996 billion — as the demand for travel soars. But the margins remain razor-thin. According to the trade association IATA, total expenses ...

Consumers love a good deal. But what they don't like is when a price is different for each consumer, a concept known as surge, variable, or dynamic pricing. According to a new NerdWallet study, which ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...