The reality is that customers that don’t receive “personalized” treatment from you will be effectively stolen by someone who ...

In a world increasingly conscious of privacy and data use, retailers must walk a fine line and figure out how to deliver ...

Rules, 2025 are meant to protect the private data shared by users on various digital platforms. With the widespread use of ...

Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect ...

As technology has improved, marketers have been able to harvest huge quantities of data about individual user journeys and cater their content to specific audiences, a process known as personalization ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Discover the Digital Personal Data Protection Rules 2025, their implications for privacy, and when they take effect.

Users and delivery workers for DoorDash had some of their personal information stolen in a large data breach. DoorDash ...

Your personal data is probably being sold right now. Scam calls, junk emails, and weird login alerts aren't random. They're warning signs that your information is being circulated through data brokers ...