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Madness has given overlooked players the opportunity to cash in with the NIL that can come their way if they make a splash in ...

Derik Queen is promoting Dairy Queen, the original DQ, as part of a new NIL deal after the Maryland star's buzzer-beater.

Fresh off a buzzer-beater to send his team to the Sweet 16, Maryland Terrapins center Derik Queen has signed a new NIL deal that celebrates ... Derik Queen, meet Dairy Queen.

Around 37 Dairy Queen locations around Texas have closed since February, as a legal battle between the corporation and a ...

Just days after the buzzer-beater, Queen has landed a 'sweet' new NIL deal that involves his name and a sugary twist. The Maryland star has a deal with Dairy Queen, per Darren Rovell of Cllct. " ...

Maryland freshman star Derik Queen joined the ranks of college athletes landing major NIL deals by signing a partnership with Dairy Queen. Queen, known for his clutch performances on the court ...

He's also the new king of Dairy Queen. The newest, most on-brand NIL deal signed during March Madness is between Queen and DQ, first reported by Darren Rovell on Thursday. Queen, who should be a ...

"From one iconic finish," the advertisement's narrator intones over a clip of a Dairy Queen soft serve cone, "to another," cutting to Queen's game-winner against the Colorado State Rams on Sunday.