In the new ‘fee for service’ world, the investment value proposition of an advice business has changed from one centred around the promotion or selection of products to how they add value to a ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

Frictionless transactions, visibility and traditional convenience are top drivers of the customer value proposition. The retailers ranking in the top 13 (first tercile) include a mix of national and ...

Says Freight has maintained leading market share position for a long time. Says has “unmatched” customer value proposition with two separate companies. Says separation will result in two “strong, well ...

The current explosion and maturation of generative AI (GenAI)-powered products and capabilities are enabling brands to provide more powerful and personalized enhancements to their customer experience ...