Listening is often mistaken for action. Decks, dashboards, and “closed-loop” emails can look like progress, but listening only matters when it changes decisions that ...

You’re talking to a friend in a coffee shop … and responding to several missed text messages. You’re on the phone with your aunt … and purging your inbox. Sound familiar? It’s easy to see why ...

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences. It is a valuable tool for businesses of all sizes, as it can help ...

Businesses need to wake up to the value of social. Customers don’t see social media as just a way of venting complaints or seeing your latest ‘special’ offer. Now they see your social media activity ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...