When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Understanding the intricacies of your customer base is paramount in today's competitive marketplace. In order to gain and defend market share, things like pricing strategies, cost control and product ...

If you don’t understand your customer, you will fail. In business development, I see salespeople make the mistake of going into customer meetings ready to rattle off the features and benefits of the ...

In today’s marketing landscape, success hinges on prioritizing customer research and cultivating trust through the establishment of customer communities, fostering personalized engagement, deeper ...

Dialogue AI, an AI-native market research platform powered by a live conversational AI interviewer and built to serve teams across the business, is aiming to disrupt the $140-billion research industry ...

Today, ideas move faster than insights. Campaigns go live in days, not months, and consumer expectations shift just as quickly. The challenge is no longer about finding data; it is about turning ...

When leading paper and packaging company WestRock developed a new paper-based produce package, everyone was excited about its potential. The innovation was backed by both customer demand and our own ...

According to analysis of Google Trends data from May through July 2025 published by health platform Hers, weight loss-related search interest increased over 26% year-over-year. Tennessee led all U.S.