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CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The Global Banking & Finance Review Awards programme has officially opened nominations for Best Client Loyalty Program 2026, ...

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization ...

With back-to-school (BTS) in full swing, shoppers are navigating pressing economic challenges like inflation and financial uncertainty, they increasingly seek convenient and cost-saving solutions.

Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

In today’s cutthroat business environment, it is imperative that we as payment technology professionals find ways to help small and mid-sized businesses keep pace with their larger competitors. One ...

Starbucks made some major changes to its long-standing loyalty program last month.

The MarketWatch News Department was not involved in the creation of this content. Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many ...