Behavior-tracking software firm Amplitude Inc. revealed today that it has acquired Kraftful Inc., a “Voice of Customer” startup, for an undisclosed price. Founded in 2019, Kraftful offers a product ...

If you are gearing up to launch a new product or marketing campaign, but the thought of organizing focus groups, conducting surveys, and waiting weeks—if not months—for results feels overwhelming. Not ...

TL;DR: Predictive analytics influences day-to-day decisions once forecasts change behavior rather than sit inside ...

The problem isn’t tools or data volume. It’s architectures, decision cycles, and how teams are built to respond.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Over the past few years, generative AI has emerged as a transformative ...

Dashboards equip leading brands with rich data insights to inform marketing strategies and broader business decisions Built on Cardlytics’ unparalleled network scale and visibility into $5.8 trillion ...

Each year, Norfolk Southern (NS) conducts a comprehensive customer survey to gauge service performance and identify opportunities for improvement. In 2025, we achieved a world-class response rate of ...

Whether the economy is a boom or a bust, customers want to be treated fairly and receive value for their money, and companies must have a process in place to ensure that this happens. In today’s ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

The single most important factor governing the success of a commercial enterprise is its ability to attract, satisfy and retain paying customers. Commercial firms succeed by prioritizing the ...

Many startups are feeling the pressure in today’s uncertain economic climate, but for SaaS companies, the next 12 months could present major opportunities for growth: 70% of small and mid-size ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Following a successful launch to Chase Payment Solutions clients, the ...