Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Enhanced platform tools. New features include Attribute Search, AI Documentation and governance controls. Impact on enterprises. Data teams gain faster personalization and compliance-friendly AI ...

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

Warehouse-native access is emerging as the fastest, safest path to unified customer intelligence. It isn't without its challenges. As customer data platforms (CDPs) continue to evolve, zero-copy ...

The rent-to-own retail sector puts a new spin on the classic “need vs. want” consumer equation. It’s designed for consumers who don’t have the financial resources to immediately pay for big-ticket ...