Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

Empathy builds trust. Loyalty grows when brands understand customer needs through real conversation and insight. Consistency creates advocates. Reliable, thoughtful experiences repeated over time turn ...

Businesses risk losing trust, sales and customer loyalty when they rely primarily on AI for customer service. When customers ...

AI is providing brands new ways to create deeply personal, engaging experiences at scale, redefining how they interact with their customers. Leading companies are combining AI-driven insights and ...

A few years ago, I used to believe that flashy ads and crazy discounts were the magic pills to grow a business. And to some extent, they worked. People clicked, bought and left. But the ROI didn’t ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...