*We’ve all heard it: “The customer is always right.” But in reality, how many businesses actually live by this principle? In the age of digital disruption, the companies that thrive aren’t just the ...

Brand relevance is a constantly-moving target that CX and marketing professionals never stop chasing. For years, many leaders (including myself) have pursued a customer-centric approach to deliver ...

There are simple ways to being customer-centric, but the tangent must be drawn from the key vision, goals and values of the company. In my past 24 years, I have had the privilege of working in various ...

From Fortune 500 companies to startups, companies that prioritize customer centricity stand out in the market. They understand that customers are more than just revenue sources—they are the foundation ...

In today’s fast-paced marketplace — where trends and technologies constantly evolve — one principle remains steadfast: customer satisfaction is the key to long-term success. A customer-centric ...

While it has always been important, customer experience is quickly becoming an essential component to secure a competitive advantage in today’s marketplace. In fact, a widely cited study conducted by ...

The World Governments Summit (WGS), in partnership with Arthur D. Little (ADL), has launched a new report titled “Urban Futures and Changing Demographics: Transforming Cities of the Future Through ...

Hisense, a leading brand in global consumer electronics and home appliances, announced that the Hisense Visual Technology ...

Forbes contributors publish independent expert analyses and insights. I lead Boston Consulting Group’s Behavioral Science Lab. Aug 27, 2025, 08:00am EDT Aug 27, 2025, 09:16am EDT Leaders need to put ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In today’s competitive landscape, building a profitable generative ...

Customer centricity is vital to business survival in today’s marketing landscape but what does the term really mean and can a brand ever truly lay claim to it? Melanie May investigates Giving ...