How do you mess up customer case study? Let us count the ways, nine to be exact - and learn from the winners. Update, March 5, 2018: This piece got referenced and linked from social media, provoking a ...

In an era of social media sound bites and content "snacks," does the customer case study still matter? Absolutely - but there are use case pitfalls to avoid. Eleven of them, by my count. Is there a ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

Marketing and Sales worked hard to find the opportunity and close the deal. The people in Operations knocked themselves out to deliver above expectations. It's been a year or more since the ...

Traditional case studies generally follow a structure: 10% of the content is about the client’s situation. 30% of the content talks about your company and its capabilities. 40% then focuses on the ...

Customer case stories are a powerful way to communicate the value of a company, product, or service. Nobody speaks more loudly for you than your customers. But if that's the case, why do so many ...