The events industry is shifting from logistical planning and aesthetic design to creating deeper emotional connections with audiences. Today’s participants seek experiences that resonate personally.

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. Branding, at its core, is one of the most pivotal parts in ...

We asked industry experts to share their tips for creating a compelling personal brand story—and the elements that make a story memorable and impactful. Discover how to create an authentic and ...

Creating a compelling brand story for your business is akin to weaving a rich tapestry that encapsulates your values, mission and the unique journey that has shaped your brand. This narrative not only ...

Narrative shouldn’t be relegated to a “story wrapper” and should be better integrated into the development process, says game writer and narrative designer Kelsey Beachum. Speaking during the opening ...

Endless Adventures CEO Jordan Weisman came out of stealth at our GamesBeat Summit 2023 event last year, and talked about the intersection of gaming, AI and user-generated content. And now his company ...

Here’s an exercise: Think about a time in your life when you experienced success, whether it was receiving a good grade, landing your dream job, or getting a promotion. Next, try to remember a ...

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand’s reputation, credibility and ...

The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here’s how to use compelling storytelling on your website and ...