As it turns out, web copywriting is a contentious issue - peppered with strongly differing views and hotly defended opinions. At this kitchen of contention, it can be hard to distinguish between the ...

An icon in the shape of a lightning bolt. Impact Link As a copywriter who's spent the last seven years focused on what drives sales online, I truly hate seeing businesses make mistakes on their ...

He's presented with a list of links, each one directing him to a product description page telling him why he should buy this funky desk lamp or that ultra-comfy orthopaedic chair. But this isn't ...

Your website is ready for the next level, and it’s time to hire an SEO writer to give your content a major boost and start ranking higher with search engines. But should you hire a content writer or a ...