If someone says they’re about to drop a bomb, it could mean that it’s time to run for cover. But it could also mean they’re about to share a piece of juicy gossip. Context is, in fact, king. Around ...
Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising ...
Brand safety has traditionally been built on avoidance, using blocklists, keyword filters and adjacency controls to keep ads away from harmful or controversial content. But as platforms like TikTok, ...
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