Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

TV is being digitized at an interesting time on the digital advertising timeline. Just as advertisers are able to target audiences on the big screen, their favorite approach - third party cookies - ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising ...