Conjoint analysis has enjoyed increasing use by research practitioners over the last twenty-five years or so. It has probably never been used as much as it is today. Surveys of research agencies have ...

This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...

This example uses PROC TRANSREG to perform a nonmetric conjoint analysis of tire preference data. Conjoint analysis decomposes rank ordered evaluation judgments of products or services into components ...

Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

The authors propose and empirically evaluate a new hybrid estimation approach that integrates choice-based conjoint with repeated purchase data for a dense consumer panel, and they show that it ...

While there is a fair amount of work on determinants of demand for the live performing arts, results have often been contradictory with little explanatory power. This may be because of the difficulty ...