ARLINGTON, Va.--(BUSINESS WIRE)--The latest survey of grocery shoppers by FMI – The Food Industry Association for its U.S. Grocery Shopping Trends 2023 series, reveals that the meaning of “good value” ...
Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. In marketing ...
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Creating value perceptions
How can South African marketers build lasting perceptions of value for their brands, especially in these tough economic times where consumers are increasingly under pressure. There is a natural ...
Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. Today, brand-valuation ...
Research from global consultancy Simon-Kucher into consumer streaming behaviour and preferences reveals that the current perceived price-value positioning leaves little headroom for straightforward ...
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