Davis, A., Javernick-Will, A., and Cook, S. (2018). “Avoiding Failure: The Use of Qualitative Comparative Analysis to Identify Pathways to Successful Sanitation ...
Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...
Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.
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